Iryna Stepaniuk
Iryna Stepaniuk
2023
2023
tickettly
tickettly
tickettly
The concert ticketing Mobile Application
The concert ticketing Mobile Application


about the project
about the project
about the project
Tickettly is the Concert ticketing app that lets users buy tickets online, which will affect users who don’t have time to go to the ticket office by allowing them to skip the order line and save time.
Tickettly is the Concert ticketing app that lets users buy tickets online, which will affect users who don’t have time to go to the ticket office by allowing them to skip the order line and save time.
Tickettly is the Concert ticketing app that lets users buy tickets online, which will affect users who don’t have time to go to the ticket office by allowing them to skip the order line and save time.
design process
design process
design process
I chose to use the design thinking framework for creating the concert ticketing app because it offers a human-centric and iterative approach to problem-solving and product development. By following the principles of design thinking, I can better understand the needs and pain points of the users
I chose to use the design thinking framework for creating the concert ticketing app because it offers a human-centric and iterative approach to problem-solving and product development. By following the principles of design thinking, I can better understand the needs and pain points of the users
I chose to use the design thinking framework for creating the concert ticketing app because it offers a human-centric and iterative approach to problem-solving and product development. By following the principles of design thinking, I can better understand the needs and pain points of the users






define
define
ideate
ideate
prototype
prototype
test
test
implement
implement
empathize
empathize
User research: summary
User research: summary
User research: summary
I conducted interviews and created personas to understand the users and their needs in the projection of the concert ticketing app. Through interviewing people I discovered two main types of users. To represent their needs and pain point I created personas.
One is working people who haven’t much time to buy tickets and are unfamiliar with ticketing apps. Another - is young people around the world that love to discover new events, and want to have language options and good-designed tickets.
I conducted interviews and created personas to understand the users and their needs in the projection of the concert ticketing app. Through interviewing people I discovered two main types of users. To represent their needs and pain point I created personas.
One is working people who haven’t much time to buy tickets and are unfamiliar with ticketing apps. Another - is young people around the world that love to discover new events, and want to have language options and good-designed tickets.
I conducted interviews and created personas to understand the users and their needs in the projection of the concert ticketing app. Through interviewing people I discovered two main types of users. To represent their needs and pain point I created personas.
One is working people who haven’t much time to buy tickets and are unfamiliar with ticketing apps. Another - is young people around the world that love to discover new events, and want to have language options and good-designed tickets.

Persona: Carroll
Persona: Carroll
Persona: Carroll

Problem statement:
Problem statement:
Carroll is a busy worker who needs a way to buy tickets fast and easily because she doesn’t have enough time to go to the ticket office.
Carroll is a busy worker who needs a way to buy tickets fast and easily because she doesn’t have enough time to go to the ticket office.



Persona: Davyd
Persona: Davyd
Persona: Davyd

Problem statement:
Problem statement:
Davyd is a friendly student
who needs a good-designed tickets that can be shared as a gift
because he wants to share online tickets with his friends and family as well as paper ones.
Davyd is a friendly student
who needs a good-designed tickets that can be shared as a gift
because he wants to share online tickets with his friends and family as well as paper ones.
Davyd is a friendly student who needs a good-designed tickets that can be shared as a gift
because he wants to share online tickets with his friends and family as well as paper ones.



customer journey map
customer journey map
customer journey map

Mapping Carroll’s user journey shows the path that she going through to achieve her goal and how our product can help with it, also some improvement opportunities that will help design an app better.
Mapping Carroll’s user journey shows the path that she going through to achieve her goal and how our product can help with it, also some improvement opportunities that will help design an app better.



User research: pain points
User research: pain points
User research: pain points




Time
Time
Time
Struggle with technology
Struggle with technology
Struggle with technology
Translation
Translation
Translation
Poor ticket design
Poor ticket design
Poor ticket design
Adults don’t want to spend much time on buying tickets
Adults don’t want to spend much time on buying tickets
Adults don’t want to spend much time on buying tickets
Some adults are not proficient in buying tickets online
Some adults are not proficient in buying tickets online
Some adults are not proficient in buying tickets online
Non-native English speakers need more language options
Non-native English speakers need more language options
Non-native English speakers need more language options
Some users want to tickets have good design, so they can share them as a gift or save them as a souvenir or memory
Some users want to tickets have good design, so they can share them as a gift or save them as a souvenir or memory
Some users want to tickets have good design, so they can share them as a gift or save them as a souvenir or memory

individual Brainstorming
individual Brainstorming
individual Brainstorming

Based on competitive research that I’ve done, I created a list of possible features that can include an app during brainstorming session
Based on competitive research that I’ve done, I created a list of possible features that can include an app during brainstorming session





user flow
user flow
user flow

With user flow, I determined the basic user path for buying a concert ticket through an app
With user flow, I determined the basic user path for buying a concert ticket through an app
With user flow, I determined the basic user path for buying a concert ticket through an app



Paper wireframes
Paper wireframes
Paper wireframes

I created 5 different variants of the Home page. I choose useful bars at the top and bottom for fast navigation.
I created 5 different variants of the Home page. I choose useful bars at the top and bottom for fast navigation.
I created 5 different variants of the Home page. I choose useful bars at the top and bottom for fast navigation.
Stars were used to mark the elements of each sketch that would be used in the initial digital wireframes.
Stars were used to mark the elements of each sketch that would be used in the initial digital wireframes.
Stars were used to mark the elements of each sketch that would be used in the initial digital wireframes.



Digital wireframes
Digital wireframes
Digital wireframes

Based on findings and research, I created easy to use search for concerts
Based on findings and research, I created easy to use search for concerts
Based on findings and research, I created easy to use search for concerts
Easy and fast way to search for concerts to attend
Easy and fast way to search for concerts to attend
Easy and fast way to search for concerts to attend

I created an easy and quick payment process and added a footer with quick available ‘Favorites’ and ‘My Tickets’ sections
I created an easy and quick payment process and added a footer with quick available ‘Favorites’ and ‘My Tickets’ sections
I created an easy and quick payment process and added a footer with quick available ‘Favorites’ and ‘My Tickets’ sections



Footer with quick available ‘Favorites’ and ‘My tickets’ sections
Footer with quick available ‘Favorites’ and ‘My tickets’ sections
Footer with quick available ‘Favorites’ and ‘My tickets’ sections
The quick and easy payment process
The quick and easy payment process
The quick and easy payment process
Low-fidelity prototype
Low-fidelity prototype
Low-fidelity prototype

Low-fidelity prototype is showing a user flow for buying a concert ticket.
Low-fidelity prototype is showing a user flow for buying a concert ticket.
Low-fidelity prototype is showing a user flow for buying a concert ticket.


